Natural Grocers Brand Skincare is free of parabens, petroleum products, synthetic fragrances, and other ingredients of concern. All our scents are created with essential oils. With Unscented, Sweet Lavender, Wildflower, and seasonal releases, you'll find a style for everyone in the family. Now, go on and treat yourself to the plant-powered, skin-loving indulgence you deserve!

Meet Bella the Butterfly

A flash of orange and a soft fluttering sound brings the good4u^℠ gang gathering round, with every single ear and eye trained on our friend Bella—the Butterfly. Because she’s just come home from her winter migration with stories to wake up any sleepy imagination, as she tells of her miles-long trek to Mexico in an enthusiastic whisper that makes us all want to go. She describes the brilliant color that fills the skies from the gathering of millions of Monarch butterflies and how the weight of these creatures, as light as a breeze, collectively bends the branches of the Oyamel trees. When her last whimsical tale finally unravels, we ask what folks can do to help butterflies in their travels. Oh yes, she says delightedly, while flapping her wings excitedly—grow late-blooming native plants in your gardens or pots, like Asters, Black-eyed-Susan’s, and Goldenrods. And never spray your lawn with a synthetic herbicide, which is quite harmful to insects far and wide. Now Bella is busy spreading cheer to all our neighbors far and near, and she hopes that when you hear the flutter of her wings, you’ll remember to treat yourself to relaxing things.